A good initiative to support
April 26, 2010
Soita Mummolle (http://soitamummolle.wordpress.com) is a campaign aiming to sensitize people about the issue of seniors’ loneliness. Its “communication weapons” are street campaigns, flash-mobs, guerrilla marketing and PR.
Started as a group project in summer 09, Soita Mummolle is now the one-(wo)man social and research effort of graphic designer and researcher Stefania Passera (MA Graphic Design Aalto University School of Art and Design/ Decode Research Group). So yes, Stefania is one of us “Act Differently Promoters”, but this doesn’t change the fact that the campaign is clearly an attempt to act differently! 
Some of the research quetions behind the project are:
“Can a private citizen spread a good idea for society and eventually start a movement?”
“What are the small, easy, daily actions that we all can do (such as calling our elderly relatives) and have a positive impact?”
“How social media can support a more dialogic communication, in opposition to a unidirectional one?”
“How communication can be different to push people to have a different behavior?”
So, if you are searching for more opportunities for acting diferently, stay tuned on Soita Mummolle blog this summer, because there are going to be plenty of occasions to participate in flash mobs and design interventions for a good cause!
